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MONDAY 12 MAY, 2014 | RSS Feed

Demandbase and Marketo - New Venture

by Administrator

New Marketing Techniques The Demandbase platform, with its modular Business Targeted Advertising, Web Analytics, Personalised Website Content and Online Forms now readily plugs in to Marketo landing pages and lead capture forms - it has just been revealed... allowing for personalised offers and shorter, more focused forms. The new Demandbase technology is reported to be able to identify the company of otherwise anonymous web visitors before the page is rendered or form filled out. This new marriage of the two marketing softwares will improve lead segmentation, scoring and customer routing with the aim of dramatically improving conversion rates. The Demandbase connector for Marketo brings the power of real-time intelligence about otherwise anonymous visitors and is expected to impact the customer website experience in a positive manner by presenting them with relevant, targeted information.






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